Sony Mylo

For the release of the Sony Mylo 2, The Studio was commissioned to concept and produce a short film. The film was designed to show off the Mylo’s features, such as built in Wi-Fi and camera as well as applications for email, games, AIM, Skype, and Facebook. The entire film was shot in stop motion and all of the effects and transitions were created in camera. Once the film was produced, Zaaz added interactive interstitials to provide more details of the Mylo’s features.

Project Team

• Agency: Zaaz
• Team: Jason Strand, Autumn Arbury
• Creative Direction and Production: The Studio for Interactive Media
  • Design and Storyboards: Greg Schomburg, Keetra Dixon
  • Director of Photography: Jake Yuzna
  • Model: Melaena Cadiz